Application Programming Interface (API) has become a hot buzzword in the tech world. More and more organizations are understanding the practical implications of developing an API program to reach their strategic goals. In such a setting, it’s important to better promote your API’s value and benefits in a way that makes sense to your potential users and customers.
I got a chance to sit down with Jennifer “Jen” Riggins, marketing consultant and tech storyteller at eBranding Ninja, to talk about the culture that exists among API practitioners. Jen is a prominent marketer and branding consultant in the API space. Being one of the few storytellers in the API community without a formal technical training, she offers a unique perspective into the culture that exists in the API space and discusses how important it is to tell your API’s story to a broad audience. [Read more…]